Iag Research Recognized Two Volkswagen Models As Finalists In Ad Awards

Early this March, IAG Research, a company that conducts researches and surveys about the primetime television programs watched by the public in major cable networks has released the finalists of their first ever IAG Automotive Advertising Awards. IAG Research also determines the effectiveness of TV advertisement and product placements of domestic and international corporations.

The first ever IAG Automotive Advertising Awards aims to determine the most effective TV advertising campaign of automotive companies, displaying their new vehicle models. The TV ads were aired in 20 cable networks all over the US. Selection of the finalist and winners are based on the votes from over 1 million TV viewers who respond to survey questions conducted by IAG Research.

In regards with this, Volkswagen of America, Inc. has recently announced that the advertisement campaigns for the Volkswagen Jetta and Passat models are among the finalists of the first ever IAG Automotive Advertising Awards. The VW Jetta was recognized as the finalist for the Most Effective Overall Ad: Non Luxury” category, while the VW Passat wagon was selected as a finalist for the Most Effective Established Nameplate Launch Campaign.

The 2007 VW Jetta for the Dance ad features a person asking a VW Jetta owner how to dance.

The 2007 VW Jetta compact sedan was recognized for the Dance ad, which features a black person asking a VW Jetta owner how to dance. The car offers comfort and convenience for customers along with standard VW Passat parts including cruise control, CD player, air conditioning, traction control, height-and-telescoping steering wheel, four-wheel independent suspension, electro-mechanical steering, and a standard manual transmission. The VW Passat was recognized for the Safe Happens advertisement campaign. The 2007 VW Passat comes in two variants: sedan and wagon, both equipped with a 2.0-liter turbocharged engine with an advanced direct-injection system.

Meanwhile, here are the finalists of the Automotive Advertising Award along with the 5 major categories:

Most Effective Overall Ad: Non-luxury
– Ford Escape Hybrid: Kermit the Frog talks about being “green”
– Volkswagen Jetta: African-American male asks white Jetta owner to teach him how to dance
– Volkswagen Passat: Women in the sedan are run into by another vehicle

Most Effective Overall Ad: Luxury
– Lincoln Navigator: Basketball star Dwayne Wade helps build an inner city court
– Lexus LS 460: Demonstration of the sedan’s no-hands parallel parking option
– Hummer H3: A man turns the SUV into a submarine

Most Liked Ad: Luxury or Non-luxury
– Honda Pilot: A troll stops a family in the SUV
– Jeep Wrangler: A lizard stares down the SUV
– GM Warranty: Cars fly above the street

Most Effective TV Launch Campaign for an Established Nameplate
– Nissan Sentra
– Lexus LS
– VW Passat wagon

Most Effective TV Launch Campaign for a New Nameplate
– Dodge Nitro
– Nissan Versa
– Toyota Yaris

IAG Research will hand the awards on April 4 at the opening of the 2007 New York International Auto Show (NYIAS).

Lean Manufacturing Implementation – From The Automotive To The Pharmaceutical Industry

Toyota is generally credited with developing the basic principles of lean manufacturing and formulating the strategies for this implementation. But these production techniques actually go back even further-to Henry Ford and beyond. In developing his assembly-line flow, Ford pursued continuous quality improvement and the elimination of waste. Lean manufacturing is, therefore, associated in many minds mainly with the automotive industry.

That entrenched association has sometimes been at the root of the pharmaceutical industry’s slow adoption and halting, incomplete application of lean manufacturing solutions. The overall lack of success in this implementation in this industry can also be attributed to the fact that in automotive manufacturing all the pieces of the production process are contiguous and proceed in an obvious end-to-end flow. There is an integrated system in which activities flow. But that’s manifestly not the case in pharmaceutical manufacturing.

Our industry tends to be divided up into discrete silos of operation. For example, R&D has its peculiar function, engineering has its own purview, and so does QA-with each generally doing a good job within the given area of operation, but usually not overly concerned with how it affects other departments. This runs counter to the idea of product flow and fails to consider customer needs.

Also, when lean manufacturing consultants come in using alien Japanese words and lean jargon, framing everything in terms of a different industry, there’s often a reluctance to fully embrace the new system. So, an unaltered application of an automotive version of lean manufacturing seldom has the desired results.

Further, the failure, primarily on the part of consultants, to fully understand and adjust for industry-specific issues has also been an impediment to a thoroughgoing and successful implementation. The pharmaceutical industry is vastly different from the auto industry, especially with respect to the many unit operations and the complicated requirements of regulatory compliance. FDA regulations have typically-until fairly recent developments like PAT initiatives intended to support innovation and efficiency-contravened the goals of lean manufacturing.

Lean manufacturing implementation is built on action-reducing waste, improving efficiency, and delivering value to the customer. But in the drug industry, any change slows down the process much more than in other industries. Regulatory compliance burdens and mandates imposed by the FDA require extensive validation and proof that the system changes won’t compromise quality. This means that when a pharmaceutical company determines exactly how to effect lean improvements, it may actually take months for a full implementation.

In a 2006 interview, Phil Emard, President of OpEx, Inc., had this to say about the situation: “Basically, they [pharmaceutical companies] have to stay focused a lot longer than companies in other industries.” He also outlined several important points for a successful implementation in the pharmaceutical industry:

– Keep an eye on what is of value to the customer.

– Begin with a value stream/product flow analysis, and strive for product flow.

– Work toward eliminating errors and reducing lead time.

– Get rid of non-value-added activities.

– Create a sense of urgency.

– Involve everyone.

According to Emard, “Lean principles are very easy to understand, but they’re very hard to implement.” But lean manufacturing consultants with the requisite knowledge and industry experience can ease the transition from an automotive to a pharmaceutical implementation.

Maruti Suzuki India Has Launched Its Latest Version Of Swift At A Great Price

The brand new Maruti Swift is launched available in the market in August 2011. This automotive is alleged to be available in each petrol and diesel and is said to be immensely economical. With the diesel mileage being barely higher than the petrol mileage, both the number is mind blowing, 25.8 km/l and 21.5 km/l respectively. New features unlike any of the ones earlier Maruti have been launched such as button start, back viper, Bluetooth connectivity, USB and aux ports in the stereo, electronic folders back view mirrors, audio controls on the steering wheels for ease of access and less distraction, xenon headlight and non-compulsory sunroof. The brand new Maruti Swift is said to come back in 7 totally different fashions, every with its personal specifications. Its worth range is in between Rs. 4, 30,000 to Rs. 5, 60,000? Fairly reasonably priced for such distinct added features. It’s available in a wide range of colors akin to pink, silver, white, and black and red.

The Maruti Swift falls in the B-Segment of vehicles? Since its worth vary isn’t too low or too high. It redefines type and power. Type in the sense that it’s designed to convey a very sporty look and therefore its phase its principally the younger people. And power in the sense that it supplies an astonishing excessive mileage in each petrol and diesel. Maruti Swift can absolutely flip heads with its aggressive but sporty seems and style. Moreover, the added features which can be up to date with know-how, makes it one of the demanding cars in India. Options akin to Bluetooth connectivity, electronic steering and folding mirrors, audio controls on the steering wheel and USB and aux services gives it sturdy market leader qualities and explains the rationale behind its current excessive demand even after reaching the maturity stage of its product life cycle.

The exterior as nicely the interior of Maruti Swift gives it world class recognition. Its modern and curvy design gives it an aggressive yet sporty look. The daring headlights supply it fashion and elegance which is surely to make a mark on everyone. The colored handles of the doorways present further beauty to the exterior of the car. The interior of the car has been specifically designed to present it a really stylized but elegant look. The within of the car may be very spacious and has nice performance too. The dashboard which is quite roomy allows its consumer to store the fundamental touring requirements inside the car. Moreover, the way in which that the dashboard has been positioned additionally offers the passenger a lot of leg space. The Maruti swift is good for lengthy distance journeys because the automobile is sort of spacious and has ease of drive features comparable to energy steering wheel, energy home windows, electronic break and air baggage for added safety. Moreover, the silver garnish on the doors allows the automotive to provide the car a very elegant look. There may be ample luggage area within the trunk of the automobile as nicely which allows one to retailer quite a few traveling luggage, making it not only a car most well-liked by the children but additionally the family men as well. Hence Maruti Swift has been in a position to cater to the whole market.

Automotive Equipment and Tools For The Automotive Industry

The automotive equipment industry deals with the production of every kind of tool and machinery that is needed for the manufacture, maintenance and repair of vehicles including cars and car parts. As such, the industry produces several different varieties of equipment starting from basic hand tools to more complex machinery.

Different Kinds of Automotive Equipment

Automotive workshops and garages will be unable to function without automotive equipment. Shop furniture, lifts, exhaust hoses, air compressors, lubrication equipment, electric and light reels, jacks, vehicle servicing equipment, fluid storage tanks and trans-air piping are some of the many different types of automotive equipment that are used by automotive manufacturing and automotive repair businesses.

Common Types Of Automotive Equipment

* Hand Tools: Automotive repair shops use several different types of hand tools for their repair and maintenance projects. Some of the commonest items include ratchet sets and wrench sets, crowbars (also known as pry bars), socket sets, screwdrivers, star and clutch-head drivers, hammers, pliers and wire cutters, electric drills, hacksaws and torque wrenches.

* Pneumatic Tools: Most automotive workshops now use pneumatic tools as an alternative to electricity powered motors because the latter is more prone to fire hazards. Such tools are powered by compressed air and are high powered versions of the more traditional hand tools. Common examples of pneumatic automotive equipment include air compressors that can be used to power a variety of tools including hammers, drills, ratchets and spraying tools.

* Availability of pneumatic equipment makes it easier for mechanics and technicians to undertake repair and maintenance work because they are powerful and easy to use. For example, a set of pneumatic shears can cut through sheet metal at a faster rate and leave behind a smoother edge when compared to traditional tin snips. Similarly, air hammers outfitted with chisel or punch bits have multiple uses. They can they be used for straightening dents. The chisel feature can be used to break rusted parts loose and the punch bits can be used to remove old rivets and bolts that are too difficult to take out by hand.

* Lifts: several different kinds of lifting equipment are used to lift and secure cars so that mechanics and repair persons can easily work under the vehicle. These lifting tools include both low-tech tools such as basic floor jacks, car ramps and jack stands as well as hydraulic lifts and floor jacks for better efficiency and performance.

* Vehicle Exhaust Removal Systems: vehicle exhaust removal systems are used to capture and remove harmful exhaust fumes to insure optimal air quality in automotive maintenance and repair facilities. These are mandatory equipment as per OSHA Standards in order to limit exposure to harmful vehicular emissions. Common vehicle exhaust removal systems include hose drops as well as reels.

* Lubrication Systems: Automotive lubrication systems include several different types of oil meters, ATF meters, gear lube meters, dispense valves and grease dispenses valves.

The Automotive equipment business is a very large and competitive business. Automotive repair businesses must buy equipment from reputable dealers for the best deals and performance levels.

Picking Out The Best Motorcycle Gear

There’s something exciting about hitting the open road on two wheels. Motorcycle riders will testify to the fact that there is no other way to travel that can bring such excitement with relative ease. It’s for that reason that so many are looking to jump into the greatness that comes through moving forward with purchase and riding their own ride. Alongside riding, many feel the need to purchase the best motorcycle gear, because the package is not complete without the proper attire. Whether you are looking at safety, or you’re looking at clothing options, there are a great deal of choices that you will want to look at when you want to move forward with the purchase of any gear.

First and foremost, you will want to shop online. While there are some stores that carry certain options, you will not find the best selection in most brick and mortar storefronts. You will find it online, and that’s where you may want to start your search. Not only will you gain access to thousands of options, but you’ll see reviews, and much more that can sway you to get the right choice for your overall needs. Pay close attention to sizing charts, and any extra information that you can gather before making a final choice so that you can end up moving forward with the right stuff for you.

When looking at finding the absolute pieces for your ride, make sure that you look into leather. Leather clothing is a standard that is not going to change anytime soon. Patent leather items can come in the way of vests, jackets, slacks, and so much more. Regardless of what type of cycle you have, make sure that you look at all the options that abound in this category.

Safety is one thing that you won’t want to forget about when you’re riding, which is why you should always look into the best motorcycle gear that is going to keep you safe. Whether it’s gloves to grip better, goggles to keep wind out of your eyes, or helmets that will protect your skull from getting hurt in an accident, safety is one of the most important parts of moving forward with purchasing any sort of accessories for your ride. Make sure that you do not forget this, it’s one of the most important aspects of riding, especially if you’re going to be traveling through treacherous areas.