Automotive Subassembly Engineers Face A Multitude Of Challenges

It used to be that automotive companies took ownership for all aspects of the finished vehicles. Scores of engineers worked on the improvements and innovation that put American automotive companies at the top of the industry for decades. In todays market, however, automotive companies have evolved into professional assemblers. Automotive companies have passed the burden of design, performance, longevity, aesthetics, warranty, and most importantly, cost reductions, to their suppliers, and the suppliers in turn have passed much of this burden to their suppliers. The resulting shakeout has created some interesting dynamics for engineers, as they are weighed down with having to engineer sub-assembled products (such as specialty o-rings) which may or may not be in their specialty. Rubber and plastics often come into play in these circumstances, as both rubber and plastics are somewhat unique in the broad field of industrial engineering.
The first consideration for engineers in this predicament is to qualify the physical demands of the application, for instance of automobile or aircraft o rings in a given program.

Automotive engineering is generally more complex than most industrial engineering, as there are so many physical, environmental, and longevity considerations, as well as numerous constraints. If the sub-assembled unit goes under the hood, for example, vibration, heat, cold, exposure to hydrocarbon oils or fuel must be considered. Since auto o rings as well as other rubber and plastics are normally used to control the flow of fluids or gasses, they must be engineered to seal out any foreign media. ASTM standards for tensile strength, elongation, heat aging, compression set, and media exposure have to be kept in line with performance requirements. There are several established specifications for rubber and plastic materials, depending on the OEM, and most will establish the specification and provide a drawing only. The required dimensions and associated tolerances of specialty rubber o-rings, for example, will also have an impact on material choice, as the processing method and tooling considerations can vary widely based on the material. It is then up to the project engineer for the sub- assembler to choose and qualify a material to meet this criterion.

The next step is to narrow down the material choices based on the physical demands of the application. Qualifying the physical requirements of the application will normally limit the field of materials. If the application demands high temperature resistance as well as resistance to hydrocarbon oils, for example, the only realistic choices are FKM or FS rubber. If the application demands high temperature resistance without hydrocarbon resistance, then silicone rubber will normally be suitable. If the temperature does not exceed 240F or so, then NBR or HNBR may be used, and thermoplastic materials may come into play. Once material choices have been filtered down and qualified against required specifications, the picture becomes much more finite. For additional information on automotive and mechanical engineering topics, please visit www.real-seal.com to learn more.

Automotive Service To Winterize Your Vehicle 2 Components Overlooked!

To winterize their vehicle, most people are aware of the major parts or components of a vehicle that should be inspected during an automotive service, such as oil changes, tires, transmissions, and brakes. However, there are 2 other components that often get overlooked until they fail, leading to an inconvenient and costly automotive repair.
What are these 2 components? Belts and Hoses!

Your cars belts and hoses are essential to the interior heating system, electrical system, and engine. Dont take the routine replacement intervals of these small parts for granted or neglected during an automotive service, because they can fail unexpectedly and leave you stranded by the side of the road. This is especially annoying and even dangerous in winter driving when the temperatures are below freezing.
What is their purpose?

* Timing Belt This belt keeps the crankshaft and camshaft mechanically synchronized to maintain engine timing. Whether its the serpentine, V-belt or fan belt (the belts on the outside of the engine), they all transmit power from the front of the engine to accessories that need to be driven, such as the heating system, air conditioning, and the charging system and fans.
* Hoses Radiator and heater hoses carry coolant to and from the engine, radiator and heater core. They carry heated water to your cars interior heater which keeps the interior of your car warm when it is freezing outside.

Typical symptoms of wear and tear that are indicators to schedule an automotive service as soon as possible are

* You start to see fluid leaks on your garage floor
* The dashboard light flashes
* You hear squeaking noises coming from under the hood during start-up, or while driving.

Are you looking for expert automotive service? To keep your car rolling down the road, contact our ASE Certified Technicians today by calling (406) 248-2838, or go on-line to www.pricesprecisionauto.com for more information. They will be happy to help you with your car tune up services. Our Tech-Net professional auto repair shop in Billings, MT, also serves vehicle owners in the areas of Shepherd and Laurel, MT.

Iag Research Recognized Two Volkswagen Models As Finalists In Ad Awards

Early this March, IAG Research, a company that conducts researches and surveys about the primetime television programs watched by the public in major cable networks has released the finalists of their first ever IAG Automotive Advertising Awards. IAG Research also determines the effectiveness of TV advertisement and product placements of domestic and international corporations.

The first ever IAG Automotive Advertising Awards aims to determine the most effective TV advertising campaign of automotive companies, displaying their new vehicle models. The TV ads were aired in 20 cable networks all over the US. Selection of the finalist and winners are based on the votes from over 1 million TV viewers who respond to survey questions conducted by IAG Research.

In regards with this, Volkswagen of America, Inc. has recently announced that the advertisement campaigns for the Volkswagen Jetta and Passat models are among the finalists of the first ever IAG Automotive Advertising Awards. The VW Jetta was recognized as the finalist for the Most Effective Overall Ad: Non Luxury” category, while the VW Passat wagon was selected as a finalist for the Most Effective Established Nameplate Launch Campaign.

The 2007 VW Jetta for the Dance ad features a person asking a VW Jetta owner how to dance.

The 2007 VW Jetta compact sedan was recognized for the Dance ad, which features a black person asking a VW Jetta owner how to dance. The car offers comfort and convenience for customers along with standard VW Passat parts including cruise control, CD player, air conditioning, traction control, height-and-telescoping steering wheel, four-wheel independent suspension, electro-mechanical steering, and a standard manual transmission. The VW Passat was recognized for the Safe Happens advertisement campaign. The 2007 VW Passat comes in two variants: sedan and wagon, both equipped with a 2.0-liter turbocharged engine with an advanced direct-injection system.

Meanwhile, here are the finalists of the Automotive Advertising Award along with the 5 major categories:

Most Effective Overall Ad: Non-luxury
– Ford Escape Hybrid: Kermit the Frog talks about being “green”
– Volkswagen Jetta: African-American male asks white Jetta owner to teach him how to dance
– Volkswagen Passat: Women in the sedan are run into by another vehicle

Most Effective Overall Ad: Luxury
– Lincoln Navigator: Basketball star Dwayne Wade helps build an inner city court
– Lexus LS 460: Demonstration of the sedan’s no-hands parallel parking option
– Hummer H3: A man turns the SUV into a submarine

Most Liked Ad: Luxury or Non-luxury
– Honda Pilot: A troll stops a family in the SUV
– Jeep Wrangler: A lizard stares down the SUV
– GM Warranty: Cars fly above the street

Most Effective TV Launch Campaign for an Established Nameplate
– Nissan Sentra
– Lexus LS
– VW Passat wagon

Most Effective TV Launch Campaign for a New Nameplate
– Dodge Nitro
– Nissan Versa
– Toyota Yaris

IAG Research will hand the awards on April 4 at the opening of the 2007 New York International Auto Show (NYIAS).